Professional Summary
Result-driven Senior Data Management Professional with 14+ years of expertise in Data Warehousing, BI, ETL, and Data Analytics. Distinguished for transforming enterprise business applications and databases, with a sharp acumen in OLTP/OLAP system analysis and design. Demonstrated mastery in designing and implementing enterprise data strategies and designing database schemas, including Star and Snowflake. Proven track record in delivering executive dashboards with vital KPIs and key insights. Adept at leading cross-functional teams and driving strategic decisions through robust data governance, metadata management, and data quality initiatives
Specialized in AI/ML,BI/ETL and Data Warehouse solutions across on-premise and cloud environments. Strong background in DataOps best practices and cross-functional team leadership
Work Experience
Senior BI & Data Analytics Manager
Salam Mobile Telecom | Full-time
Jan 2022 - Present | Riyadh, Saudi Arabia
- Developed an end-to-end data warehousing solution for Salam Mobile from launch, facilitating a revenue increase to over $10 million monthly and propelling the company to become the 4th largest operator out of 08 in the market, all within 18 months
- Developed a predictive churn model using Python and machine learning techniques, reducing customer churn by 15%, retaining over 30,000 customers, and saving the company approximately $0.5 million annually by enhancing retention strategies
- Implemented live sales and forecasting systems for over 50 dealers and partners, utilizing Geo-mapping technology to identify high-potential sales areas, resulting in a 20% increase in sales and reducing market analysis time by 30%
- Implemented Gen AI for Marketing and BI Department
BI Analyst
MeaTech | Project stc | Full-time
Oct 2018 - Dec 2021 | Riyadh, Saudi Arabia
- Designed analytical roadmap, deliverables, and timelines; proposed BI architecture and release management best practices
- Developed and implemented 130 new Key Performance Indicators (KPIs) to establish a comprehensive 360-degree view of customer experience at STC Telecom, encompassing B2C, B2B, and W2C sectors
- Developed executive-level dashboards that provided real-time insights into network performance and live customer experience during all national events, increasing CSAT AND NPS Score by 20%
Senior BI Consultant
IBM Global | Full-time
Dec 2014 - Sep 2018 | Islamabad, Pakistan
- Developed a centralized data model that enabled over 150 end-users to perform self-service reporting, reducing report and dashboard support calls by 45% and decreased IT intervention by 25 hours per month
- Built 20 advanced DMR reports using MDX functions, enabling multidimensional data analysis for 5 key business units
- Developed Model and Reports to reconcile and validate 35 TB of legacy Teradata and new IBM Netezza TwinFin server, ensuring report numbers matched with over 99% accuracy, thereby enhancing data integrity and reporting reliability
- Authored essential documentation, coordinated playback sessions with SMEs and IT, and secured formal sign-off of $4 million
Executive BI and Reporting
Warid Telecom | Full-time
Dec 2013 - Dec 2014 | Lahore, Pakistan
- Developed 100+ reports and dashboards, significantly enhancing reporting capabilities and ensuring a successful Go-Live
- Developed self-service data cubes, boosting efficiency by 20% for more than 30 users across 5 departments
- Developed 30+ ETL jobs and pipeline solutions using DataStage and PL/SQL, enhancing data processing efficiency by 55%
- Trained over 60 end-users and integrated 3 new vendors, boosting system adoption rate by 40%
Senior Officer BI/DWH
Zong Telecom | Full-time
Jan 2012 - Nov 2013 | Islamabad, Pakistan
- Optimized database code through query tuning, improving report performance by 60% and reducing system load by 20%
- mplemented best practices in data models, enhancing performance and maintainability, which reduced query times by 30%
- Automated 30+ tasks using scripts, saving 10 hours per week in manual efforts and increasing operational efficiency by 15%
Projects
Enterprise Resource Planning System
Tech Solutions Inc. | 2021-2022
Led development of comprehensive ERP system integrating finance, HR, and inventory modules serving 50+ corporate clients.
- Reduced processing time by 65% through optimized workflows
- Implemented role-based access control system
E-Commerce Platform
Digital Innovations Ltd. | 2018-2019
Full-stack development of B2B e-commerce platform with payment gateway integration.
- Increased conversion rate by 30% through UI improvements
- Implemented real-time inventory tracking
Certifications
Education
MSc Data Analytics
University of Portsmouth
2022 - 2024
Graduated with Distinction
Specialization in Artificial Intelligence
Research Thesis: "Enhanced AI Churn Prediction Model for Telecom"
BS Information Technology
National University of Sciences and Technology
2007 - 2011
Graduated with Honors
Specialization in Data Warehousing & Data Mining
Publications
AI in Customer Support
Authors: Bilawal Sarwar, Joudat Irshad Hashmi
Journal Name: AI and Ethics
Publisher: Springer Nature Publisher
2025
Conversational AI in customer support: Revolution or risk?
